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Custom Chrome is the largest independent supplier of aftermarket parts and accessories for Harley-Davidson choppers and cruiser motorcycles. For 40 years, it’s been committed to providing the most innovative custom products for your riding needs. Whether you require safety apparel for cross country tours or specific parts for your bike, you can leisurely browse merchandise through their iCatalog for chopper parts and accessories.

Product Selection:
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On this website, you will find a full selection of products for your chopper’s needs. A partial listing includes transmission, frames, lowering kits and drivetrain kits. For styling your bike, browse chopper parts and accessories such as retro leather seats and exclusive chrome handlebars. There’s a good selection of high-end, v-twin engines and exhaust pipes that not only look great but improve your bike’s performance. This site offers products offered under the following brand names:

  • RevTech
  • Premium
  • Dyno Power
  • Santee
  • Regency
  • Chrome Gear
  • C.C. Rider
Ease of Use:
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Shoppers will find the site relatively easy to navigate. To find what you are looking for, you can search by brand, department and eStore which will bring up standard categories like Hand Controls, Frames and Engine. Once you select the category, you will be directed to the online iCatalog where you can browse merchandise. To order, click on the product number and add to cart. Checking out is easy for some products. You just click the cart icon then select the checkout button. On the other hand, some products may require you to contact the dealer directly via the phone or email indicated on the product page to complete your purchase. From there you should be able to get specifics and make finalize purchases.

Site Features:
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This custom website sells chopper parts and accessories through its online catalog and network of both online and physical store dealers. eStore features include a dealer locator that allows you to select a preferred dealer and review customer ratings. Online and compact disk catalogs are available for free. The 1400-page print catalog can be purchased for $9.99 plus $6.95 shipping and handling. In addition, the site offers a free PDF version of the 40th anniversary magazine which features chopper and riding related articles. Free shipping is included on orders $199 and over. The web store offers news and events and photo galleries of choppers and cruisers.

Customer Support:
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Although the site is relatively easy to use you may have questions and need to speak to a representative. Custom Chrome’s online inquiry form and phone information is listed on its “Contact Us” page. For questions or comments on navigating their website or content you can contact the web master. For any other inquiries, you could call or write the corporate headquarters in Morgan Hill, CA. For inquiries on actual purchases, you may need to contact the specified dealer directly which will be provided on the product page.

Summary:

Custom Chrome offers some truly unique parts and accessories for customizing and building your chopper. On the downside, it caters only to Harley-Davidsons and their online checkout may not be as easy as most websites. However they do make it easier by locating a nearby dealer and providing pertinent details to finalize your purchase. Holding out for that special, personalized product unavailable at motorcycle superstores may be worth the wait.

 
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Custom Chrome

Pros
They have an amazing product selection and help local economies by partnering with dealers in your area.

Cons
Products are only available for Harleys and purchasing through dealers adds extra steps to the checkout process.

The Verdict

Their unique product selection compensates for the lack of site friendly checkout features.